We’re looking for a Senior Performance Marketing Manager to join the Buddyfit Growth & Performance Marketing Team.
In this role, you will take ownership of the performance marketing strategy, driving scalable growth across key digital channels. You combine strong analytical thinking with a strategic mindset, and you’re comfortable leading initiatives that deliver measurable business impact.
You have a proven track record in managing high-budget campaigns, optimizing full-funnel performance, and translating data into actionable growth opportunities. A passion for fitness, wellness, and tech is a strong plus.
Senior Performance Marketing Manager
Genoa
Full-time
Permanent employee
Your profile
Skills & Requirements
- 4–7+ years of experience in performance marketing, paid media, or growth roles
- Strong analytical and strategic mindset, with advanced proficiency in spreadsheets (Excel / Google Sheets) and major ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.)
- Proven track record of scaling paid campaigns with clear impact on revenue, CAC, and ROAS
- Experience managing budgets and optimizing multi-channel acquisition strategies
- Strong understanding of attribution models, funnel optimization, and performance measurement
- Fluent in English (C1+); Spanish is a plus
- Experience mentoring or guiding junior team members is a plus
Here’s what you will take care of
- Performance strategy & ownership: Define and lead the performance marketing strategy across paid channels, ensuring alignment with overall growth and business objectives. Identify new opportunities for scalable acquisition and channel expansion.
- Campaign leadership & optimization: Oversee the execution and continuous optimization of campaigns across social and digital platforms, ensuring efficiency, scalability, and consistent performance improvements.
- Audience & funnel optimization: Drive advanced audience segmentation and full-funnel optimization strategies, leveraging data to improve targeting, conversion rates, and customer acquisition cost.
- Data analysis & growth insights: Own performance analysis across channels, monitoring key KPIs (ROAS, CAC, LTV, CTR, conversion rates), and translating data into actionable insights to inform strategic decisions.
- Experimentation & innovation: Lead a structured experimentation roadmap, including A/B testing across creatives, messaging, landing pages, and audience strategies to unlock incremental growth.
- Cross-functional leadership: Collaborate closely with CRM, Brand, Content, Product, and Data teams to ensure alignment across campaigns, product launches, and growth initiatives. Act as a key stakeholder in marketing decision-making.
- Reporting & budget management: Own budget allocation and performance reporting, building dashboards and frameworks that provide clear visibility on results and support data-driven decisions at leadership level.
What we offer
A collaborative and energetic environment: Work with a passionate, ambitious team that supports and challenges you every day.
Hands-on impact: You’ll own campaigns, see real results, and influence growth decisions across international markets.
- Growth and learning: Fast-paced, dynamic environment where you can grow your skills, experiment, and make a tangible impact.
About us
Buddyfit is the first fitness App that lets users train anywhere with a personal trainer.
Our goal is to revolutionize the world of fitness that is still using such old methods for user’s behaviours nowadays. The feedback we have received so far from both trainers and users are very positive and now we are ready to reach a bigger public and start scaling abroad internationally. We are very ambitious and we want to build a strong team to achieve our goals. Joining Buddyfit means you will have lots of opportunities to grow very fast within the team and ensure our company’s growth.
Our Purpose:
Make your presence felt. This is our goal and objective. People make the difference. We want you to acknowledge it and help us achieve our goals. We want your contribution to be listened to. We want to be your first choice, we want you to make an impact.